Early Product Messaging Nearly Halves View Rates on Creator Assets, New Billion Dollar Boy Research Reveals
New research by Billion Dollar Boy, the social agency with Creator Instinct®, reveals that leading with product, benefit or brand messaging too early in creator-led social content can reduce the number of viewers who watch at least 25% of a video by 44% across Instagram and TikTok. The finding comes from Creator Instinct®: Unlocking the Social Code, a new research report analysing 5,000 creator-led assets developed across the US and UK. The assets are assessed for four core performance drivers: engagement, view-through rate; brand favorability; purchase and consideration intent; and... The post Early Product Messaging Nearly Halves View Rates on Creator Assets, New Billion Dollar Boy Research Reveals first appeared on Ethical Marketing News .
New research by Billion Dollar Boy, the social agency with Creator Instinct®, reveals that leading with product, benefit or brand messaging too early in creator-led social content can reduce the number of viewers who watch at least 25% of a video by 44% across Instagram and TikTok. The finding comes from Creator Instinct®: Unlocking the Social Code, a new research report analysing 5,000 creator-led assets developed across the US and UK. The assets are assessed for four core performance drivers: engagement, view-through rate; brand favorability; purchase and consideration intent; and... The post Early Product Messaging Nearly Halves View Rates on Creator Assets, New Billion Dollar Boy Research Reveals first appeared on Ethical Marketing News .